Many online stores have a large amount of traffic  still are not able to generate postive return on investment. One of main cause is innefecient online merchandising. It takes
more than nice website design and a professional shopping cart for an online store to be competitive and profitable. Today, we know that effective online merchandising leads to more people being persuaded to take desired actions and easily finding what they’re looking for—and therefore,higher conversion rates.

Online merchandinsing is the way online businesses optimally display and present products to increase conversion rate and average order value. It is a mix of art and science that includes analytics merchandising, seasonal strategies and individual promotional practices. Merchandising includes site layout, banners and, most importantly, effective use of search, browsing and filtring results.

Regardless of what you sell, these best practices should include your unique merchandising mix.

  1. Matching Buyer Intentions and Seller Goals: Sell more items by making sure your customers can easily find what they’re looking for, and optimally present what you want to sell them.
  2. Enhance usability and sales
  3. Optimise landing page for conversion: Use multimedia and call to action
  4. Sell Up and Sell Down: Increase margins with up-selling while you clear out inventory with down-selling
  5. Cross-Sell—Don’t Leave Money on the Table: Increase average order value with cross-selling.
  6. Don’t Keep Your Great Deals a Secret: Promote free shipping, sales and other special offers with strategically placed banners.
  7. Make it Easy for Them to Buy: Create a more targeted shopping experience with dynamic landing pages.
  8. Promote your best offer: Promote specific products within search and browse results.
  9. Let Your Products Merchandise Themselves: Promote products based on results, not behavior
  10. Merchandise by the Numbers and intention: Promote products based on business rules and sales metrics.
  11. Know The Customer: Base promotions and communication on customer segmentation.
  12. Add impulse products to checkout.

Webtech PRO Action Click Merchandising helps online retail merchandising managers maximise website selling effectiveness and optimise the shopper experience by presenting the best product choices & offers and making them easy to find and buy.