A business owner’s first step in building their online business would be a conversation with a web designer where objectives and designs are discussed. The web designer then goes back to the office with a perspective on the business owners expectations and returns with a collection of relevant designs that she believes will captivate the business owner .The business owner is captivated and begins to visualize his business as a great success with immediate results .
The website goes live and the business owner thinks to himself, “If I could just get one extra client per month from my site, then I would make more money.” So the business owner waits and waits; but no one visits. The website then becomes a failure statistic joining the ranks of millions of other negatively geared websites.
Let’s examine the reasons that websites fail on the Internet and begin thinking about how we can avoid these pitfalls in creating our new site or revamping a current site.
Below you will find the 5 main reasons why websites fail.

Failing to plan

To create a website which delivers results for its owners is not just about visual design, it’s not just about usability or accessibility or indeed about the development tools selected.
An effective site requires an in-depth understanding of the marketplace within which the website operates. In particular, the context for an effective customer experience should be assessed as part of customer experience management. To understand the marketplace and to tap into it requires a sound Internet marketing plan.

Failing to organise information properly

Information architecture tends to play the role of the ugly stepsister at the Web Design Ball – it’s not sexy for many tastes. Many businesses align their information architecture to their business units or departments. The problem with this is you focus on your business structure and forget about your target audience who may look at your content in a completely different way to you.
Without a sound foundation provided by effective information architecture a site is likely to be less usable, accessible and less persuasive.

Failing to be creative

Many businesses underestimate the role of creative design and visual impact within a site and focus more on functional aspects of website design.
Creative design has a major influence on the visitor experience and persuasion. If the website does not create a positive impression the visitor will leave and won’t come back again.

Failing to be found

If you fail to understand target audience and they search for your products and services, then you may be targeting the wrong audience or no audience at all.
A key requirement is to ensure that SEO is at the core of your website developments.

Failing to be persuasive

Many business websites simply put content online, and expect visitors to know what to do next. Your website should not guide the visitors but it has the persuade them to take a desired action.
Persuasion is aimed at developing content and writing copy to convert visitors to the outcomes that are successful for your business.

The good news is that a decent web design doesn’t cost too much these days; but you have to ensure whoever is in charge of your website project is aware of the 5 reasons listed above.